7 Benefits of Web 2.0
Seven Core Benefits
The seven core benefits of Web 2.0 for traditional enterprises that, according to Gartner, should not be overlooked are:
- Core enterprise applications will become more effective through the incorporation of Web 2.0 technologies.
- Next-generation Web platforms can be highly efficient in overall procurement and sales strategies.
- Lessons from Web 2.0 community and social networking success stories can be leveraged within the enterprise for more efficient knowledge worker collaboration and overall employee satisfaction.
- Semantic tagging technologies can greatly increase the navigation of internal and external information overload and increase information-based product consumption and use.
- Web 2.0 communities can be used for new product feedback, shortening the product development time and targeting valuable marketing resources.
- Targeting bloggers and other influential Web users can help to control an organisation’s image and influence publicity for the positive
- Making Web-based marketing the norm, rather than the exception, will help optimise overall marketing spend.